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Di Tengah Covid-19, Pemasaran Online dan Digital Branding Jadi Pilihan. Media Sosial Jadi Kebutuhan, Influencer Jadi Incaran. Meanwhile, brand image has a positive and significant effect on online purchase intentions. The results of this study indicate that social media influencers have no positive and significant effect on online purchase intentions. Partial Least Square (PLS) is used to analyze the respondent's data that has been collected. The criteria for respondents in this study were women aged 18 years and over who followed Tasya Farasya's Instagram and knew about Maybelline products. This study was conducted to analyze the impact of social media influencers and brand image on online consumer purchase intentions. Companies use social media influencer to advertise their products. Therefore, the pattern of marketing is changed by doing marketing online. Whereas consumption or people's purchasing power supports 60% of the Indonesian economy. Household consumption or the purchasing power of the Indonesian people fell very deeply. The Covid-19 pandemic that has hit the whole world has caused economic problems.